Another week focused on logo designs and there development and this means that I have had the chance to use my sketchbook for large amounts of the week. Developing the logo this week has caused me some frustration as I have a design I like and I have found it difficult to deviate from this idea as I have wanted to develop it further.

To help develop the logos we had two tutorials on Macromedia Freehand this week. I have never used Macromedia Freehand and it lacks the familiarity of the more modern Adobe products and this has been frustrating at time. Although I prefer Adobe Illustrator I do feel that it will be beneficial for me in the future as I will be able to use a larger range of software applications and this will be an advantage when it come to gaining employment.

Like last week we had an ex-student of the course, Mark Feather, visit us and talk about the work he does for Empire Direct. The work that Mark does consists of web banners, html emails, image manipulation etc... This variety of work appealed to me as I think it would allow a larger learning curve in a much shorter time span compared and it would allow a broader range of skills to be obtained.

My targets for next week are:

• Have a completed version of logo
• To have chosen the Emit colour scheme and corporate typeface/s
• Develop initial ideas for style guide
• Plan content for style guide
• Build on current knowledge of Freehand