Adobe Photoshop CS2
I will use Adobe Photoshop CS2 to create the necessary graphics and ensure that they are optimised correctly for the web.

E-TextEditor (1.0.30)
E-texteditor will be use to create the XHTML (Extensible Hypertext) and CSS (Cascading Stylesheet) code.

CMS
To keep the website updated I will be using a CMS (Content System Management). As I will be using Textpattern for the A13 assignment I have decided to use this CMS for my portfolio.

XHTML 1.0 Strict
All of the XHTML code I will use for the website will conform to the XHTML 1.0 Strict. XHTML will only be used for the website content and to define its structure.

CSS version 2.1
With the XHTML code creating the structure the CSS will be to control the websites appearance. Using the XHTML and CSS combination will help to reduce the overall page weight and reduce loading time.

Email
To receive email from my email account I will be using Mozilla Thunderbird 2 and the IMAP (Internet Message Access Protocol) protocol. To send emails I will use the SMTP (Simple Mail Transfer Protocol) protocol.

Primary audience - Employer

Neil owns a local design company based in Leeds which specialises in web design and development. Where possible they try to use new technologies to create innovative solutions which meet their client’s brief.

Neil I looking for a developer to a new developer to add to this team and has received a number of portfolio’s to asses. He is looking for both the basic XHTML (Extensible Hypertext Markup Language) and CSS (Cascading Stylesheets) knowledge.

He is also looking to find someone who has additional knowledge such as: PHP (Hypertext Preprocessor), MySQL and a passion to learn and use new technologies.

Both at work and at home Neil has access to a high speed internet connection and spends at least 9+ hours online a day. To browse the web he uses his Apple Mac laptop with the latest version of Mozilla Firefox installed.

Secondary audience - Client

Michael runs a small local business providing a range of services such as: building, carpentry, plumbing etc… Due to the credit crunch Michael is finding it increasingly more difficult to find and feels a small website would allow him to gain more work.

With relatively limited computer skills Michael can perform basic online tasks, such as: searching, buying products etc.., but finds more complicated tasks difficult.

After receiving a free laptop with his new broadband deal he is trying to improve his computing skills. Currently he spends around 2 hours a day on the internet using his laptop which runs Windows Vista. His broadband deal gives him access to a basic 1mbps connection which he used Microsoft Internet Explorer 7 to browse the internet.

Tertiary audience - Student

Lisa is a 20 year old student currently web design at her local university. During her time on the course she is always looking at various portfolios to gain inspiration and monitor the latest web technologies.

During college hours she has access to high speed wireless connection which she connects to with her laptop, which runs Microsoft XP. To use the internet she uses the latest version of Mozilla Firefox.

At home she uses her desktop computer, running Microsoft XP, and is connected to a 2 mbps internet connection. Most of her time online is spent visiting social networking sites and performing research for her university work.

Validate to XHTML 1.0 Strict and CSS Version 2.1 standards.
Meeting the standards put in place by the W3C (World Wide Web Consortium) for both XHTML (Extensible Hypertext Markup Language) and CSS (Cascading Style Sheets) will help to:

• Make my site more accessible
• Help towards SEO (Search Engine Optimisation)
• Reduce the overall loading time
• Increase compatibility across both standard web browsers and also on mobile internet devices.

This will be fairly simple to measure as the W3c provides validation tools for both XHTML and CSS.

Create a portfolio that is easily updatable and flexible.
Having a portfolio that is adaptable to any situation and easy to update is essential as I will need to tailor my portfolio for specific instances such as: job interviews, presentations etc…

To measure this I could create two CSS style sheets which when individually applied to the same XHTML structure produce different layouts for my portfolio. With regards to how easy it is to update the website that will be firmly measured by my knowledge of the CMS (Content Management System) I choose to implement for the site.

Satisfy Priority 1 of the WAI guidelines 1.0
To ensure that my portfolio is accessible to as many people as possible I will ensure that it satisfies all of priority one of the WAI (Web Content Accessibility
) guidelines.

To measure this I will use the Checklist of Checkpoints for Web Content Accessibility Guidelines 1.0. By ensuring I meet each relevant point of the priority one guidelines on this list I will have met this target.

Improve the search engine performance of my portfolio
Although all the above goals are important they are will be largely irrelevant if no-one visits my portfolio. One way of increasing my web presence is through SEO (Search engine optimisation). This will increase my ranking with the major search engines such as: Google, Yahoo, Ask etc…

To measure this I will perform regular keyword searches, using various search engines, and record the results. I will also use the Google Analytics service to track the most popular keywords which have lead to users viewing my portfolio.