James Bell | HND Interactive Media | Online Learning Journal Year 2

Evaluation of 1st year

| Tuesday 13 May 2008

Before applying for this course I had thought about enrolling on another level 3 course but one specifically in web design so that I could learn and understand the basics of web design. I now feel that this would not have been of benefit to me as I wouldn’t have been properly prepared for the speed and work load of a professional design agency.

Upon starting the course my first impressions was that it was going to be a lot hard work and a big step up from any previous level of education I had studied at. I found this reassuring in the sense that I would be working at a pace and level that was as close to a professional environment as possible.

A2 – That’s The Plan

The first assignment was to create a basic web plan. This helped me to form a solid foundation for the future assignments as it gave me an idea of the level of detail that was required and how useful my sketchbook could be for future assignments.

Creating the web plan introduced me to the DTP (Desktop Publishing Application) software Adobe PageMaker. Designing in such detail was something very new to me as I had previously used Adobe Photoshop to create almost everything and I had never used things like rulers and column guides and I would just line things up by eye.

Working at such a level of detail is something that has gradually become natural to me and now it is not something I have to think about, I just do it. For this assignment building the website was required and at the time this did feel a little strange. After completing my second web plan, for the A3 assignment, and then using it to build a website, in the A5 assignment, I could clearly see that my web plan, for the A2 assignment, did contain anywhere near the level of detail required.

A3 – Back To Basics and A4 – Image Rights

With A3 and A4 assignments the biggest challenge was the task of managing my time over the two assignments at once. My time planning and time management skills from the previous assignment needed a large amount of improvement if I was going to be able cope.

One major thing I did to improve the way I used my self study time was to try and replicate the structure of my self study time over the two full days and focus on a separate assignment on each of the two days. This works quite well for me and I also used the same method for the A5 and A6 assignments.

The most time consuming, and at times frustrating, part of the assignment was the image restoration task. This task never seemed to end, ever time I looked at the image I saw a new part that needed retouching and the difference between my monitor at home and the college monitors, e.g. gamma, brightness, contrast etc…, only made the situation worse.

Putting the frustrations aside this task has greatly improved my ability to use Adobe Photoshop and this has already been, and will continue to be, a huge benefit for me.

A5 – Builder and A6 – Revert To Type

A5 brought with it the chance to finally create a website on the course. Designing and building websites was one of the biggest attractions of course for me and so I really enjoyed the A5 assignment.

Ensuring the website complied with the XTHML (Extensible Hypertext Mark-Up Language) 1.0 Strict standards did cause problems at times but learning to correct the errors has helped me to develop my XHTML and basic CSS (Cascading Style Sheets) knowledge.

Many of the problems I encountered were caused by the fact XHTML Strict is designed to be used with CSS and not tables. This meant that I had to use a certain amount of CSS to satisfy the XHTML standards whilst still maintaining the look of the website. My knowledge of CSS is something I keen to improve upon and one of the units I am really looking forward to next year.

I feel that the A6 assignment was one of the most beneficial of the whole year. The timed tasks introduced me to the speed of working at a professional level, the huge impact that changing a typeface can have on a document and how create and stick to a grid layout.

These are skills I have taken forward into my design work and one of the skills I hope to continually improve on from this assignment is the importance of choosing the right typeface to suit the design. A well executed and effective piece of work could be ruined by simply choosing the wrong type so I think that this skill is essential to develop.

A7 – Wailing Whales

The final project of the 1st year is designed to bring together all the skills of the previous assignments and demonstrate the ability of creating work so that it can be sent to a commercial printer.

Learning the intricacies of the printing process was something really eye-opening. The level of knowledge required to truly understand the print process is something I feel will take years to achieve and many of these lessons will only be learnt through making mistakes.

Part of the assignment was to design a logo and I found this quite challenging. Generating original ideas that will accurately convey the companies work and is instantly recognisable was something I found difficult to achieve. Many of the more famous logos that I looked at were very simple and sometimes they were just a customised version of a typeface. Although looking at other logo ideas did help me to gain inspiration it also frustrated even more due there simplicity.

Once the logo was completed I was able to complete the rest of the tasks. One of these tasks was designing the CD artwork which helped me to have a real life scenario to apply the things I had learnt about the print process to. The other large task of the assignment was to create a style guide and I found this helped me to think of my work in a more professional manner.

Overall A7 has provided the largest learning curve of all the assignments and also helped to refresh all the things I learnt from the previous assignments.

A1 – SketchBlog

The A1 assignment has been ongoing for the entire first year and at time this has meant that sometimes, especially nearing deadlines, I have paid less attention to it than I should have done. During the development stage of the assignments it is very easy to concentrate on the sketchbook as it constantly being used or referred.

Overall I would say that my major downfall with the A1 assignment was the lack of variety in the methods that I used to generate ideas and this is something I am going to work on in the 2nd year.

Thoughts about entire progress of the year

With the 1st year complete I am happy with my progress and performance on the course. I feel that I have learnt a vast amount of both skills and knowledge which I will be improving upon in the 2nd year.

Having obtained a mixture of passes and merits for the 1st year assignments I feel that my target is to ultimately gain a distinction/s in the 2nd year. To achieve this I need to generate more original ideas and develop them to a professional standard. This is something I believe I am capable of and the more work I can do at a professional standard the better prepared I will be for employment when I finish the course.

I don’t have any regrets about the first year of the course but looking back now the one thing I would have done is carry out a lot more research, in self study time, to follow on from the information given during lectures. This would have helped me gain a greater and further understanding of the technical areas of both web and print design.

Thoughts on the 2nd year and the future

I am excited about the units that will be covered in the 2nd year and I am looking forward to working at a more professional level. The 2nd year will inevitably mean much more work and the level of work will be much harder but I see this as a good thing as it will provide a good stepping stone for future employment.

In my first journal entry I said that I would want to work freelance after finishing college to help build up my portfolio before seeking employment. Now I am believe that seeking employment first would provide me a better platform to build on and then after gaining more experience I would have be able to make a more informed decision about where my career path lies.

My targets for next year are:

  • Pass all the units first time
  • Obtain at least one distinction
  • Compile a portfolio of work that contains a wide range of skills and demonstrates my abilities
  • To be ready seek employment at the end of the course

The deadline approaches...

| Tuesday 6 May 2008

With this week being a 'reading week' and the last proper week before submission I have been trying to get as much done as possible to ensure that I was ready for next week's submission.

After making the required changes to my style I then needed to complete the outer and inner covers of my CD artwork. The outer cover was almost complete and only a few amendments were required.

With the outer design completed I moved on the inner part of the CD body. With the large amount of text that is required on the inner cover I knew that the key to the design would be the control of this text and it's placement. With this in mind I have created the design with varies typefaces at different point sizes and this will also be usual as evidence for my sketchbook.

I will be posting all three pieces of the CD artwork once the CD body is complete sometime this week. I have also started to create some initial sketches for the wire advert this week and I will be posting some final versions along with the CD artwork.

My goals for next week are:

  • Complete CD artwork inner
  • Complete the wire advert
  • Create Merit/Distinction sheet
  • Prepare everything for seminar group on Monday and final checks