Validate to XHTML 1.0 Strict and CSS Version 2.1 standards.
Meeting the standards put in place by the W3C (World Wide Web Consortium) for both XHTML (Extensible Hypertext Markup Language) and CSS (Cascading Style Sheets) will help to:

• Make my site more accessible
• Help towards SEO (Search Engine Optimisation)
• Reduce the overall loading time
• Increase compatibility across both standard web browsers and also on mobile internet devices.

This will be fairly simple to measure as the W3c provides validation tools for both XHTML and CSS.

Create a portfolio that is easily updatable and flexible.
Having a portfolio that is adaptable to any situation and easy to update is essential as I will need to tailor my portfolio for specific instances such as: job interviews, presentations etc…

To measure this I could create two CSS style sheets which when individually applied to the same XHTML structure produce different layouts for my portfolio. With regards to how easy it is to update the website that will be firmly measured by my knowledge of the CMS (Content Management System) I choose to implement for the site.

Satisfy Priority 1 of the WAI guidelines 1.0
To ensure that my portfolio is accessible to as many people as possible I will ensure that it satisfies all of priority one of the WAI (Web Content Accessibility
) guidelines.

To measure this I will use the Checklist of Checkpoints for Web Content Accessibility Guidelines 1.0. By ensuring I meet each relevant point of the priority one guidelines on this list I will have met this target.

Improve the search engine performance of my portfolio
Although all the above goals are important they are will be largely irrelevant if no-one visits my portfolio. One way of increasing my web presence is through SEO (Search engine optimisation). This will increase my ranking with the major search engines such as: Google, Yahoo, Ask etc…

To measure this I will perform regular keyword searches, using various search engines, and record the results. I will also use the Google Analytics service to track the most popular keywords which have lead to users viewing my portfolio.