Primary audience - Employer

Neil owns a local design company based in Leeds which specialises in web design and development. Where possible they try to use new technologies to create innovative solutions which meet their client’s brief.

Neil I looking for a developer to a new developer to add to this team and has received a number of portfolio’s to asses. He is looking for both the basic XHTML (Extensible Hypertext Markup Language) and CSS (Cascading Stylesheets) knowledge.

He is also looking to find someone who has additional knowledge such as: PHP (Hypertext Preprocessor), MySQL and a passion to learn and use new technologies.

Both at work and at home Neil has access to a high speed internet connection and spends at least 9+ hours online a day. To browse the web he uses his Apple Mac laptop with the latest version of Mozilla Firefox installed.

Secondary audience - Client

Michael runs a small local business providing a range of services such as: building, carpentry, plumbing etc… Due to the credit crunch Michael is finding it increasingly more difficult to find and feels a small website would allow him to gain more work.

With relatively limited computer skills Michael can perform basic online tasks, such as: searching, buying products etc.., but finds more complicated tasks difficult.

After receiving a free laptop with his new broadband deal he is trying to improve his computing skills. Currently he spends around 2 hours a day on the internet using his laptop which runs Windows Vista. His broadband deal gives him access to a basic 1mbps connection which he used Microsoft Internet Explorer 7 to browse the internet.

Tertiary audience - Student

Lisa is a 20 year old student currently web design at her local university. During her time on the course she is always looking at various portfolios to gain inspiration and monitor the latest web technologies.

During college hours she has access to high speed wireless connection which she connects to with her laptop, which runs Microsoft XP. To use the internet she uses the latest version of Mozilla Firefox.

At home she uses her desktop computer, running Microsoft XP, and is connected to a 2 mbps internet connection. Most of her time online is spent visiting social networking sites and performing research for her university work.