After choosing a different logo to my original design I now feel happy with it and this week I have started to create my corporate style guide
Due to the last three weeks of developing my logo I now feel I have a much larger appreciation of the difficulty of the designing logos. Previously I had a very naive view of logo design and I had never considered the intricacies involved.
The major problem I have had with my logo is reducing it down to 1cm whilst still maintaining its presence and suitable weight. For the majority of Monday morning this was my main focus was adding extra weight to the symbol.
Once I had finished my logo I moved onto creating the corporate style guide. This involves stipulating things such as: how to use the logo effectively, what the corporate fonts and colours are etc... I have enjoyed this and I am looking forward to the challenge of creating my business cards, letterheads etc... to meet the standards I have set in the corporate guide.
Initially I have been focusing on the content of the style guide and during the week I am going to focus on the design. Once this is complete I will move on to designing the letterhead, business cards etc...
I am happy with my progress so far on this assignment but I would like to have my style guide completed by the end of the week so that I can create my letterheads and business cards etc... This means that I can spend the next few weeks designing my CD artwork and preparing my work properly for print.
My targets for next week are:
- Make final adjustments to logo
- Complete corporate style
- Begin designing business cards, letterheads etc...
- Start generate ideas for CD artwork
- Practice presentation from A6 assignment in preparation for presenting on
3 comments:
Like yourself I certainly underestimated just how hard it is to design a logo. I can safely say that I am NOT a logo person. But now we've got them out of the way, we can concentrate on the style guide and incorporating the logo onto stationery designs which, hopefully, won't be as stressing as the actual logo design!
You need to look at the letters, especially concentrate on the tracking; you'll see not all the space between them is even. Look at the I and T it's quite narrow in comparison to the others.
Have you seen what kind of shape your logo becomes when you minimise the size to something very small? I'm hoping the line lines of it don't merge or become unrecognisable.
I do like it though, it gives off an ambient feel and kinda reminds me of a volume logo.
Hi James,
As I sit next to you in class I have seen much of the developmental process that this logo has undertaken and I can honestly say that there has been a lot of the proverbial elbow grease gone into this!
Ensuring integrity at very small sizes (10mm) certainly is a reality that we are going to have to face for this project predominantly due to the placement of it on the CD and relevant artwork.
The development of the letterhead and business card has been once again a foreign process to me as when I have designed such items before it has been almost an entirely screen based design. Generating evidence for the sketchbooks isn't always the most natural course.
Your targets are clear and inline with the production schedule we had set out.
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Shaun Bellis
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